JOURNALIST

BACHELORS OF ARTS | ELON UNIVERSITY

The passion for broadcasting came in 8th grade when my librarian asked if I would anchor the first televised morning announcements. The rest is history.

 

With a bachelors degree in journalism from Elon University, I have the ability to report on stories for television, radio, podcast and print publications. While at Elon, I anchored Elon Phoenix Weekly, which broadcasted locally on ESPN3 and was the first female host for an Emmy Award winning sports debate show, One-on-One Sports. I have covered events from President Obama's visit to North Carolina in the 2016 Presidential Race to the inaugural Hall of Fame Induction at the University of Illinois. I interned with WXII 12 News in Winston-Salem, NC covering events such as the ACC Football Kickoff and Wyndham Golf Tournament. 

After completion of my master’s at NC State University, I accepted a position in digital production with NBC Sports for the 2020 Tokyo Olympic Games. Due to the global pandemic, this opportunity fell through. I am now seeking new opportunities in broadcast and digital/social media. 


Here are some fun facts about me you won't find in my professional experience: 

I constantly have wanderlust. Some of my favorite experiences include scuba diving in the Great Barrier Reef, embarking on an African Safari and repelling off a castle in Wales.

My master's thesis research was on physical activity in sports. I like to think I practice what I preach as a cycle instructor at the YMCA of the Triangle. If not teaching, you can find me running, hiking, kayaking, golfing or skiing (on water or snow).

I'm a total foodie writing gluten-free food reviews as a Yelp Elite or food blogging @ell_eats_kale on Instagram. I express my creativity reporting on sports via TikTok and Instagram @TheEllieTimes.

ELLIE WHITTINGTON

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BOLT Athlete | Major League Baseball Advanced Media

Social media became more than a personal hobby as I interned for Major League Baseball Advanced Media (mlb.com). At MLB, I studied follower demographics on Twitter, Facebook, and Instagram for all MLB teams and used information to create annual reports for each team. I also assisted in creating and developing individual YouTube channels for the 30 MLB teams.  During the postseason, I examined Facebook, Twitter, and Instagram accounts of MLB players to ensure legitimate accounts were verified for better fan engagement. 

Currently, I am the client manager at BOLT athlete where I coordinate communication between athletes and endorsements for brand engagement. For example, one of our NFL players recently starred on a Netflix show, Blown Away! I run social media accounts and write blog posts for professional athletes’ platforms. In order to grow athletes' personal brand, I analyze social media and marketing trends. 

SOCIAL MEDIA GURU

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SPORTS MASTER

NEW YORK YANKEES 

MASTER OF SCIENCE NC STATE UNIVERSITY

As you can probably tell by now, I love sports. From minoring in sport management at Elon to focusing on sport throughout my masters degree, I have a passion for working in sports from the youth to professional level. 

While participating in the New York Yankees comprehensive summer sales development program, I contacted more than 1,000 previous buyers and generated over $1,000 in revenue. I generated touch points by interacting with fans and season ticket holders while. This opportunity expanded my knowledge in the business of Major League Baseball. 

 

While obtaining my masters degree, I worked alongside the General Manager of PNC Arena, home of the Carolina Hurricanes, to construct a course on facility management. I also worked in communications with NC State athletics as well as the Atlantic Coast Conference (ACC) during the Men's and Women's Basketball, Tennis and Baseball tournaments

 

RESEARCHER

MASTER OF SCIENCE

PARKS, RECREATION AND TOURISM MANAGEMENT

NC STATE UNIVERSITY

Growing up, I played many sports before becoming a year around soccer player and cheerleader in high school. I also found myself on the sidelines as a soccer referee as one of my first jobs. In 2013, I worked with a local non-profit to create an after school program, “Work It Out” for underprivileged 5th grade girls to educate youth about the opportunities of organized sports.

It was no surprise that I wanted to continue these passions into research. For my masters thesis at NC State University, I conducted research on "Elements Influencing Parents’ Decision Making in Allowing Children to Play or Discontinue Play Organized Sports." 

While at NC State, I completed three courses focused in collegiate athletics at UNC-Chapel Hill as a part of the sport administration masters program. I also obtained a graduate certificate in sport and entertainment venue management. 

 
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