Welcome to a glimpse of my professional life!
The recent work I am most proud of is the defense of my master's thesis, my creativity on TikTok during the 2021 Tokyo Olympics, a feature I shot/produced/edited for the Durham Bulls, the growth on Duke athletics social accounts, and my work on "Across the Pond | MLB" podcast.
Winter 2022 + Summer 2021
NBC Sports 2021
Tokyo Olympics + 2022 Beijing Olympics
Social Media Production Assistant
Ideated content for multiple NBC social media channels throughout the Olympic Games and Super Bowl LVI
Conducted interviews with Olympic athletes and talent for social media content
Edited and published graphics/videos for platforms based on performance analytics
April 2021 -
Social Media Assistant
Create content for social media channels, especially Instagram and TikTok.
Produce feature stories on players and local community for digital platforms.
Schedule posts to create brand consistency and gain followers based on analytics.
August 2020 -
Social Media Client Manager
Coordinated communication between athletes and endorsements for brand engagement.
Ran social media accounts and wrote blog posts for professional athletes’ platforms.
Analyzed social media and marketing trends to grow athletes’ personal brand.
May - August 2017
New York Yankees
New York, NY
Summer Sales Associate
Engaged in the comprehensive sales development program.
Contacted more than 1,000 previous buyers and generated revenue.
Generated touchpoints by interacting with fans and season ticket holders.
September 2014 - December 2017
Elon News Network & One-On-One Sports
Sports and Local News Reporter
Reported on local news stories for television, radio, and print publications.
Interviewed athletes, students, and coaches to cover sporting events and anchor weekly show.
Correspondent for President Obama’s visit to North Carolina 2016 Presidential Race.
June - August 2016
WXII 12 News
Observed newscast, on-field reporting, and edited content.
Wrote for the digital website and social media platforms.
Covered the ACC Football Kickoff and Wyndham Golf Tournament.
September 2021 -
Assistant Director of Social Media for Athletics
Develop social media strategy for Duke Athletics social media accounts
Provide live event coverage across all social platforms for multiple sports
Communicate and coordinate graphic design, video and photo content creation through a creative series
Major League Baseball
New York, NY
April 2022 - present
Manger of New Media
Manage live content creation on all social platforms for a Major League Baseball team
Work with corporate sponsorship to create social media posts for clients
Provide on-field content during batting practice, pre-game and special events
Social Media Intern
Studied follower demographics on Twitter, Facebook, and Instagram for all MLB teams and used the information to create annual reports for each team.
Assisted in creating and developing YouTube channels for the 30 MLB teams.
Examined Facebook, Twitter, and Instagram accounts of MLB players to ensure legitimate accounts were verified for better fan engagement during the Postseason.
Master of Science:
Parks, Recreation and Tourism Management
Sport and Entertainment Venue Management
Graduate Assistant: August 2018-May 2021
Bachelor of Arts: Journalism, Minor: Sport Management
Honors: Cum laude, Elon Engagement Scholarship Recipient, President’s List, Dean’s List
Study Abroad: Australia & New Zealand
Study USA: Elon in NYC
Mission Work: Honduras, Central America | Kenya, Africa