BIO

Ellie Whittington

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Welcome to a glimpse of my professional life!

 

The recent work I am most proud of is the defense of my master's thesis, my creativity on TikTok during the 2021 Tokyo Olympics, a feature I shot/produced/edited for the Durham Bulls, the growth on Duke athletics social accounts, and my work on "Across the Pond | MLB" podcast. 

Experience

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Winter 2022 + Summer 2021

NBC Sports 2021
Tokyo Olympics + 2022 Beijing Olympics

Stamford, CT

Social Media Production Assistant

  • Ideated content for multiple NBC social media channels throughout the Olympic Games and Super Bowl LVI

  • Conducted interviews with Olympic athletes and talent for social media content

  • Edited and published graphics/videos for platforms based on performance analytics

April 2021 -

September 2021

Durham Bulls

Durham, NC

Social Media Assistant

  • Create content for social media channels, especially Instagram and TikTok.

  • Produce feature stories on players and local community for digital platforms.

  • Schedule posts to create brand consistency and gain followers based on analytics.

August 2020 -
August 2021

BOLT Athlete

Remote

Social Media Client Manager

  • Coordinated communication between athletes and endorsements for brand engagement.

  • Ran social media accounts and wrote blog posts for professional athletes’ platforms.

  • Analyzed social media and marketing trends to grow athletes’ personal brand.

May - August 2017

New York Yankees

New York, NY

Summer Sales Associate

  • Engaged in the comprehensive sales development program.

  • Contacted more than 1,000 previous buyers and generated revenue.

  • Generated touchpoints by interacting with fans and season ticket holders.

September 2014 - December 2017

Elon News Network & One-On-One Sports

Elon, NC

Sports and Local News Reporter

  • Reported on local news stories for television, radio, and print publications.

  • Interviewed athletes, students, and coaches to cover sporting events and anchor weekly show.

  • Correspondent for President Obama’s visit to North Carolina 2016 Presidential Race.

June - August 2016

WXII 12 News

Winston-Salem, NC

News Intern

  • Observed newscast, on-field reporting, and edited content.

  • Wrote for the digital website and social media platforms.

  • Covered the ACC Football Kickoff and Wyndham Golf Tournament.

September 2021 -

April 2022

Duke University

Durham, NC

Assistant Director of Social Media for Athletics

  • Develop social media strategy for Duke Athletics social media accounts 

  • Provide live event coverage across all social platforms for multiple sports

  • Communicate and coordinate graphic design, video and photo content creation through a creative series 

Major League Baseball 

New York, NY

September -

December 2015

April 2022 - present

Washington Nationals

Washington, D.C.

Manger of New Media 

  • Manage live content creation on all social platforms for a Major League Baseball team

  • Work with corporate sponsorship to create social media posts for clients 

  • Provide on-field content during batting practice, pre-game and special events 

Social Media Intern

  • Studied follower demographics on Twitter, Facebook, and Instagram for all MLB teams and used the information to create annual reports for each team.

  • Assisted in creating and developing YouTube channels for the 30 MLB teams.

  • Examined Facebook, Twitter, and Instagram accounts of MLB players to ensure legitimate accounts were verified for better fan engagement during the Postseason.

Education

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2018-2021

North Carolina
State University

Raleigh, NC

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2014-2018

Elon University

Elon, NC

Master of Science:
Parks, Recreation and Tourism Management

Graduate Certificate:
Sport and Entertainment Venue Management

Graduate Assistant: August 2018-May 2021

Bachelor of Arts: Journalism, Minor: Sport Management

Honors: Cum laude, Elon Engagement Scholarship Recipient, President’s List, Dean’s List

Study Abroad: Australia & New Zealand

Study USA: Elon in NYC

Mission Work: Honduras, Central America | Kenya, Africa