BIO
Ellie Whittington
Welcome to a glimpse of my professional life!
The recent work I am most proud of is the defense of my master's thesis, my creativity on TikTok during the 2021 Tokyo Olympics, a feature I shot/produced/edited for the Durham Bulls, the growth on Duke athletics social accounts, and my work on "Across the Pond | MLB" podcast.
Experience
Winter 2022 + Summer 2021
NBC Sports 2021
Tokyo Olympics + 2022 Beijing Olympics
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Stamford, CT
Social Media Production Assistant
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Ideated content for multiple NBC social media channels throughout the Olympic Games and Super Bowl LVI
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Conducted interviews with Olympic athletes and talent for social media content
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Edited and published graphics/videos for platforms based on performance analytics
April 2021 -
September 2021
Durham Bulls
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Durham, NC
Social Media Assistant
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Create content for social media channels, especially Instagram and TikTok.
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Produce feature stories on players and local community for digital platforms.
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Schedule posts to create brand consistency and gain followers based on analytics.
August 2020 -
August 2021
BOLT Athlete
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Remote
Social Media Client Manager
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Coordinated communication between athletes and endorsements for brand engagement.
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Ran social media accounts and wrote blog posts for professional athletes’ platforms.
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Analyzed social media and marketing trends to grow athletes’ personal brand.
May - August 2017
New York Yankees
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New York, NY
Summer Sales Associate
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Engaged in the comprehensive sales development program.
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Contacted more than 1,000 previous buyers and generated revenue.
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Generated touchpoints by interacting with fans and season ticket holders.
September 2014 - December 2017
Elon News Network & One-On-One Sports
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Elon, NC
Sports and Local News Reporter
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Reported on local news stories for television, radio, and print publications.
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Interviewed athletes, students, and coaches to cover sporting events and anchor weekly show.
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Correspondent for President Obama’s visit to North Carolina 2016 Presidential Race.
June - August 2016
WXII 12 News
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Winston-Salem, NC
News Intern
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Observed newscast, on-field reporting, and edited content.
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Wrote for the digital website and social media platforms.
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Covered the ACC Football Kickoff and Wyndham Golf Tournament.
September 2021 -
April 2022
Duke University
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Durham, NC
Assistant Director of Social Media for Athletics
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Develop social media strategy for Duke Athletics social media accounts
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Provide live event coverage across all social platforms for multiple sports
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Communicate and coordinate graphic design, video and photo content creation through a creative series
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Major League Baseball
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New York, NY
September -
December 2015
April 2022 - present
Washington Nationals
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Washington, D.C.
Manger of New Media
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Manage live content creation on all social platforms for a Major League Baseball team
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Work with corporate sponsorship to create social media posts for clients
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Provide on-field content during batting practice, pre-game and special events
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Social Media Intern
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Studied follower demographics on Twitter, Facebook, and Instagram for all MLB teams and used the information to create annual reports for each team.
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Assisted in creating and developing YouTube channels for the 30 MLB teams.
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Examined Facebook, Twitter, and Instagram accounts of MLB players to ensure legitimate accounts were verified for better fan engagement during the Postseason.
Education
2018-2021
North Carolina
State University
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Raleigh, NC
2014-2018
Elon University
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Elon, NC
Master of Science:
Parks, Recreation and Tourism Management
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Graduate Certificate:
Sport and Entertainment Venue Management
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Graduate Assistant: August 2018-May 2021
Bachelor of Arts: Journalism, Minor: Sport Management
Honors: Cum laude, Elon Engagement Scholarship Recipient, President’s List, Dean’s List
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Study Abroad: Australia & New Zealand
Study USA: Elon in NYC
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Mission Work: Honduras, Central America | Kenya, Africa